Channels gives you visibility into how sales and demand are distributed across the different channels you sell through — such as key accounts, marketplaces, buying groups, regions, or other customer segments.

Use Channels to compare sales performance, understand which channels drive demand for individual items, and, where needed, forecast and plan demand separately by channel.

Channels is available with Plan Pro and requires channels to be configured in your AGR data mapping.

When Channel Planning is enabled, AGR splits the SKU's sales history by channel and creates separate forecasts at: Item + Location + Channel

AGR creates Sales Plans and Promotions to each individual channel.

AGR brings these demand streams back together when calculating the overall demand for the SKU, so your channel planning feeds directly into inventory and replenishment calculations.

For example, instead of planning one combined demand stream, you could have:

Retail forecast + E-commerce forecast + Key Account forecast, sales Plans per channel will override each channel forecast & Promotions are added on top → Total Demand → Replenishment

This gives you more control over where demand is expected to come from, while AGR still considers the combined demand when determining replenishment needs.

Go to Plans > Channels to see all your channels in one place.

The page combines a Sales by Channel chart with a detailed table, giving you a quick overview of sales quantity, sales value, cost value, number of customers, and items across your channels.

The Sales by Channel chart makes it easy to compare the size and performance of your channels.

For each channel, you can compare:

Click a measure in the chart legend to show or hide it. Use Chart Settings ⚙️ to choose which channels are displayed.

The grid table gives you the underlying figures for each channel.

Use Search Channels to quickly find a channel, or export the data to Excel or CSV for further analysis.

Click a Channel name to explore that channel in more detail, or select it from the "All Channels" dropdown.

Use the controls at the top of the page to decide which data you want to analyze.

Filters let you narrow the results by a list of items, item groups, locations, and other available dimensions. Use Closed to include or exclude closed items.

Date range, use From / To to select the period you want to analyze. When Rolling is enabled, the selected period moves forward automatically over time. When it is disabled, the dates remain fixed.

Select a channel to explore what drives its sales and demand, and manage channel-level forecasting and planning.

Click a Channel name to explore an individual channel in more detail, or select it from the "All Channels" dropdown.

The summary cards at the top show:

Each card also shows the percentage change compared with the previous comparable period, helping you quickly identify changes in channel activity.

Below the summary, the item table shows the individual SKUs (item + location) sold through the channel.

One of the key metrics on this page is Channel Share of Item Sales.

This shows what percentage of the SKU's total sales comes from the selected channel.

For example, if a channel accounts for 80% of an item's sales, its demand pattern may be particularly important when forecasting and planning that item.

Use this information to identify items where planning demand separately by channel could provide additional value.

By default, AGR forecasts demand at item + location level.

However, not every customer or sales channel behaves the same way. A key account may have different seasonality from your general customer base, while an e-commerce channel may be affected by different campaigns or growth patterns.

For selected items, you can therefore create separate forecasts for individual channels.

This allows AGR to understand each channel's demand pattern independently and gives your planning team the ability to add Sales Plans and Promotions at channel level.

Important: The first time channel planning is applied to an item, AGR creates a new forecast structure and disables the item's existing Sales Plan. Review any existing Sales Plan and Promotion values before enabling channel planning. Subsequent changes to the item's channel selection do not have this same first-time effect.

Below are screenshots describing the process

Once processed, a Channel Forecast is enabled and the "Channels with Separate Forecast" will show which channels are being forecasted separately for the SKU.

Staying within Channels, you can access the item card > plan tab and start planning per channel

You can also manage channel-level demand directly from Plans > Sales Plans.

Select a channel to view and plan the upcoming demand — only items with Channel Forecast enabled for that channel will appear.

Separate Channel Forecasts are most valuable when a channel has a meaningfully different demand pattern and enough sales history to forecast that pattern reliably.

Avoid splitting demand unnecessarily. The more channels you create forecasts for, the more fragmented the sales history becomes, which can leave each individual forecast with less data to work from.

Safety Stock and other item-level forecast and order settings remain at SKU level.

Turn on Show items with no prior channel sales to find items that have never previously been sold through the selected channel.

This looks across the item's full available history rather than the period selected at the top of the page.

It can be useful when introducing existing products into a new channel and you want to identify items that do not yet have channel-specific sales history.

Why don't I see Channels under Plans?
Channels requires Plan Pro and at least one channel to be configured in your AGR data mapping. Contact your Customer Success Manager if you would like to get started.

Where do the channels and customers come from?
Channels and their customer mappings come from your data integration. They cannot be created or reassigned from the Channels page. Contact your Customer Success Manager or integration contact if the mapping needs to be changed.

What is the difference between Add and Override?
​Add keeps the channels already configured for the selected items and adds your new selections. Override replaces the existing channel selection with your new selection.

Why did my existing Sales Plan stop applying?
The first time Channel Planning is enabled for an item, AGR changes the item from item-level planning to channel-level planning. As part of this change, the existing Sales Plan is disabled. Review your existing plans before enabling Channel Planning and recreate the relevant planned demand at channel level.

Why don't the figures match another AGR report?
Check the selected From / To period, active Filters, and whether Rolling is enabled. Also check whether closed items are included or excluded.

How can I find items that haven't been sold through a channel before?
Open the channel and enable Show items with no prior channel sales. This searches the available sales history and shows items with no previous sales through that channel.

Should every item have a separate forecast for every channel?
Not necessarily. Channel forecasting is most useful where channels have distinct demand patterns and enough historical data to support a meaningful forecast. For many items, forecasting the combined demand at SKU level may still be the better approach.